A little off topic today. Well, to be fair -- a lot off topic. Last week I wrote a guest column on the blog of Cordell Parvin. Cordell is a lawyer who now coaches other lawyers how to develop and build their legal practices. He and I were talking about business development and what I have designated as SSP -- Sustained, Superior Performance. He asked me to write a column about SSP.
My column on Cordell's blog is linked here http://www.cordellblog.com/client-development/ssp-what-is-it-and-why-do-you-need-it/
Any lawyers out there? Let me know what you think about SSP.
Just A Thought.