Are Business Cards Considered Advertising Subject to the Fair Housing Act?

If you work in an apartment community leasing office and have business cards, should you have the HUD-approved equal housing opportunity logo on your business cards (as well as other advertising for your community)?  In a word, yes.

As those business cards will be considered advertising, the best practice in our Fair Housing Act world is to include the equal housing opportunity logo on your cards.  Advertising includes flyers, brochures, billboards, mailings, radio, tv ads, newspaper ads, signs and business cards.  In fact, HUD includes the equal housing opportunity logo on its web site and welcomes all to cut and paste it.  We have all seen it many times.  And we should always use it.

[1.0 inch Equal Housing Opportunity Logo]

Just A Thought.

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